--- title: 3 reasons You Should Use A Niche CRM description: There are some great advantages to using a niche CRM software vs some of the bigger brands like Salesforce. --- [Sales Efficiency Blog by IRIS CRM](https://blog.iriscrm.com/) - [Insights](https://www.iriscrm.com/insights) - [Features](https://www.iriscrm.com/features) - [Pricing](https://www.iriscrm.com/pricing) - [Integrations](https://www.iriscrm.com/integrations) - About Us - [Our Team](http://www.iriscrm.com/aboutus/team) - [Gallery](https://www.iriscrm.com/aboutus/gallery) - [Press](http://www.iriscrm.com/aboutus/press) - [Careers](https://www.iriscrm.com/aboutus/careers) - [IRIS FAQs](https://www.iriscrm.com/aboutus/irisfaqs) - Social - [Twitter](http://www.twitter.com/IRIS_CRM) - [Facebook](http://www.facebook.com/iriscrm) - [Linkedin](https://www.linkedin.com/company/5004486) - [Insights](https://www.iriscrm.com/insights) - [Features](https://www.iriscrm.com/features) - [Pricing](https://www.iriscrm.com/pricing) - [Integrations](https://www.iriscrm.com/integrations) - About Us - [Our Team](http://www.iriscrm.com/aboutus/team) - [Gallery](https://www.iriscrm.com/aboutus/gallery) - [Press](http://www.iriscrm.com/aboutus/press) - [Careers](https://www.iriscrm.com/aboutus/careers) - [IRIS FAQs](https://www.iriscrm.com/aboutus/irisfaqs) - Social - [Twitter](http://www.twitter.com/IRIS_CRM) - [Facebook](http://www.facebook.com/iriscrm) - [Linkedin](https://www.linkedin.com/company/5004486) # 3 reasons You Should Use A Niche CRM June 01,2016 [Jason Weinberger](https://energy.iriscrm.com/blog/author/jason) [customer relationship management](https://energy.iriscrm.com/blog/topic/customer-relationship-management), [sales efficiency](https://energy.iriscrm.com/blog/topic/sales-efficiency), [salesforce alternative](https://energy.iriscrm.com/blog/topic/salesforce-alternative), [crm](https://energy.iriscrm.com/blog/topic/crm), [crm customer satisfaction](https://energy.iriscrm.com/blog/topic/crm-customer-satisfaction) [Leave a comment](https://energy.iriscrm.com/blog/3-reasons-use-niche-crm#comments-listing) - [Tweet](https://twitter.com/share) There are many Customer Relationship Management (CRM) systems out there in a variety of sizes and costs that do different functions needed for any business, especially for those that are sales and customer based. However, there are some great advantages to using a [niche CRM](http://iriscrm.com/signup) software vs some of the bigger brands like Salesforce. 1. A niche CRM is easier to manipulate to your needs: A big box CRM software has a lot of different features attached to it, but they are suited to be generalists in a large industry. Some of these tools are just not the easiest to manipulate because there is already a huge process behind them that is honed in on doing business a certain way. A smaller CRM is easier to add to and customize to your needs. 2. A niche CRM has better customer service: A big box CRM may charge for live support and take months to resolve issues. A niche CRM company cares about each customer and can offer a more personal level of service and more importantly resolve issues quickly. 3. A niche CRM is easier to use: With some of the bigger CRM tools, a lot of companies face the reality of trying to change their business model to suit the CRM.  A niche CRM is easier to learn and implement. If you are tired of using these bigger CRM tools, [contact us](https://www.iriscrm.com/contactus) today for the best customer service and effective tools catered to your unique ISO. For electronic payment breaking news, feature releases and industry developments, please [subscribe](https://www.iriscrm.com/insights) to the IRIS CRM newsletter. 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