Dimitri Akhrin calls it how he sees it. If something’s broken, he’s going to fix it — right after he finishes telling you how broken that thing is. “Traditional reporting systems looked like Windows 95,” he quips.

One aspect of CRM that often gets overlooked, is the capacity for building relationships with customers. A huge complaint that many customers are having across the board, is that they are tired of talking to a computer; or a person that may as well just be a computer.