One of the best ways to network and find new strategic alliances in your business is attending trade shows. IRIS CRM understands this and we are going to be attending the MWAA tradeshow at the end of July. We look forward to the time where we get to meet new contacts and continue networking with our previous customers.

One aspect of CRM that often gets overlooked, is the capacity for building relationships with customers. A huge complaint that many customers are having across the board, is that they are tired of talking to a computer; or a person that may as well just be a computer.